A Digital Marketing Manager & AI-Driven Growth Strategist based in Knoxville, TN.

At GO2 Partners, I spearheaded the development and implementation of a comprehensive AI Strategic Action Plan, which significantly enhanced our digital marketing and client solutions. I also led the crafting of an AI-integrated Go-to-Market strategy, positioning the company as a leader in AI-powered solutions and securing recognition as a Jasper.ai Solutions Partner. My role involved managing LinkedIn and Google Ads campaigns, where I utilized AI tools for A/B testing and optimization, achieving a 35% increase in conversion rates. Additionally, I streamlined CRM processes through AI-driven enhancements in HubSpot, which improved lead management and customer engagement by 25%.

During my tenure at 8 Circuit Studios, I drove a 500% increase in online presence through an integrated content strategy across social media, Google Ads, and email marketing. I organized numerous gaming events that boosted community engagement and increased the player base by 60%, through strategic partnerships with major brands and organizations like Razer and Wounded Warrior Project. I also managed the production of marketing assets, social media posts, video trailers, and promotional materials, which significantly enhanced brand visibility and customer retention.

At Kelly Services, I directed a team of 50 managers and agents providing Apple iOS technical support, where we consistently achieved over 90% customer satisfaction rates. I also developed and implemented leadership training programs that significantly improved staff performance and fostered professional growth within the team.

In my role as Marketing Director at Social Scope Pro, I led comprehensive digital marketing efforts that improved social media visibility by 35% and enhanced brand exposure through strategic SEO and Google Ads campaigns. I also developed targeted email marketing strategies and programmatic ad campaigns that boosted conversion rates and increased market segmentation effectiveness.

At Kantar Media, I improved production efficiency by 15% through enhanced training and quality assurance protocols, ensuring compliance with industry standards. I led data integrity initiatives, which ensured accurate and reliable analytics for client marketing strategies, driving actionable insights for improved performance.

As an Instructor Course Manager in the United States Marine Corps, I managed and optimized a comprehensive training program for over 1,600 students, achieving a perfect completion rate. I enhanced productivity by 67% through streamlined processes and improved training methodologies.